> ## Documentation Index
> Fetch the complete documentation index at: https://docs.usereplier.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Create an automation

> Choose posts, comment triggers, public replies, private DMs, and tracked buttons.

An automation defines where Replier listens, which comments qualify, and what people receive.

## Choose where it runs

You can attach one automation to multiple Instagram or Facebook targets. Every target shares the same trigger, public replies, DM, buttons, and usage quota.

<Tabs>
  <Tab title="Specific posts">
    Choose recent posts or paste a supported post URL. This keeps reporting focused on a known campaign.
  </Tab>

  <Tab title="All future posts">
    Apply the automation to posts published after the target is active. Existing posts are not included automatically.
  </Tab>
</Tabs>

An automation can contain up to 24 targets. A specific post cannot use two active Replier automations at the same time.

## Set the comment trigger

<Tabs>
  <Tab title="Specific keywords">
    Add each word or phrase that should trigger the automation. Matching is case-insensitive and checks whether the comment contains any saved keyword.

    For example, the keyword `guide` matches “GUIDE please” and also any longer text containing those letters. Choose a distinctive keyword if accidental matches would be a problem.
  </Tab>

  <Tab title="Any comment">
    Every comment from someone other than the connected account can trigger the automation. Use this when the post itself makes the expected response clear.
  </Tab>
</Tabs>

## Write the public reply

The public reply appears beneath the person's comment before Replier sends the DM.

* Add 1 to 5 reply variants
* Keep each reply to 300 characters or fewer
* Choose **Random** to pick any saved reply
* Choose **Round-robin** to use each reply in order

A short confirmation such as “Sent it—check your DMs” tells the commenter what to do next.

## Write the private DM

Write the message you would otherwise copy and paste. A DM can contain up to 640 characters.

Lead with the thing the person requested. Then add a clear next step. For example: “Here’s the checklist. Start with step one, then use the booking link if you want help.”

## Add buttons

You can add up to three link buttons to one DM. Each button needs:

* A label up to 20 characters
* A complete destination URL, including `https://`

Replier gives each button a tracked redirect. The destination still opens normally, while the automation can report unique clickers and total clicks.

<Tip>
  One primary button usually makes the next step clearer. Add more only when the commenter genuinely needs a choice.
</Tip>

## Review and activate

Use the preview to check the post, trigger, public reply variants, DM, and buttons. Give the automation a recognizable name, then select **Turn on automation**.

After activation, test from an account other than the connected account. Your own comments do not trigger the **Any comment** mode.

<Info>
  Replier can only send messages that Meta permits for the connected account, Page, and commenter. Platform permissions and delivery behavior can change.
</Info>