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Use results to see whether people received your replies and opened your links.

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Dashboard overview

Choose 7, 30, or 60 days at the top of the dashboard. The default is 7 days. Performance, Top automations, Audience activity, and click locations all use the selected period. Performance compares with the preceding period of the same length. Audience activity shows interaction starts by hour and first link clicks by hour, using your browser’s timezone. It is not a chart of every comment your account received. Empty charts can mean there is not enough activity yet. Click locations show the country and city inferred from general network data — never an IP address or a precise location. Clicks recorded before location tracking launched may not show a location.

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Results for one automation

Open the automation and select Results. The overview follows the steps match → interaction → completed → click. A match does not guarantee delivery. Meta permissions, follow checks, and sending limits can affect the next step. A second click on the same DM adds to total clicks, but does not count that DM twice under Clicked. These figures do not mean the person bought something on your website.

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Read recent activity

In Recent activity, check the original comment or story reply and its delivery status. Sending is still in progress; Waiting for reply means a gate step is waiting for the person; DM sent is successful; Skipped means the message was not sent; DM failed needs review. Use the previous and next buttons to see older entries. A public reply and a DM can have different outcomes. If a response was missed, check Catch up. For connection or delivery errors, use Troubleshooting.

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Download interactions

  1. For one automation, select Export interactions in its results or action menu. For a whole channel, open Channels and use the channel’s action menu.
  2. Review the 20-row sample. The CSV includes all matching interactions, not only the preview, and is not limited to the dashboard’s selected date range.
  3. Choose columns: platform, user ID, latest name, name history, profile link, automation names, first and last interaction, comment counts, sent DMs, failures, skipped actions, and clicks.
  4. Select Export CSV and open it in a spreadsheet app.
Exports contain people’s identifiers and interaction history. Share them only with people who need access. If messages are sent but clicks are low, try a clearer first sentence and button label. If clicks are high but sales are low, review the destination page too.

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Channel filters and dashboard metrics

Use the channel selector to view all channels or one connected account. The selected channel and date range apply to the dashboard results.
  • Interactions: One triggered automation counts once when its first message is delivered, including a step like asking them to follow first. Follow-up messages do not add interactions.
  • People reached: Unique recipients during the period, counted separately for each connected account. Records without a recipient ID are excluded.
  • Link click rate: Among interactions started during the period that sent a link, the share with at least one click. Repeat clicks count once.
  • Completion rate: Among interactions started during the period, the share where the person received your main message. If they must follow, tap a button, or give an email first, it counts once they finish that step.
These dashboard rates have different denominators from the sent-DM click rate in an individual automation’s results. For step-level metrics, see message flow performance. Export the contact directory from Contacts; interaction exports also include collected emails as format checked, unverified.