Skip to main content
An automation defines where Replier listens, which comments qualify, and what people receive.

​
Choose where it runs

You can attach one automation to multiple Instagram or Facebook targets. Every target shares the same trigger, public replies, DM, buttons, and usage quota.
Choose recent posts or paste a supported post URL. This keeps reporting focused on a known campaign.
An automation can contain up to 24 targets. A specific post cannot use two active Replier automations at the same time.

​
Set the comment trigger

Add each word or phrase that should trigger the automation. Matching is case-insensitive and checks whether the comment contains any saved keyword.For example, the keyword guide matches “GUIDE please” and also any longer text containing those letters. Choose a distinctive keyword if accidental matches would be a problem.

​
Write the public reply

The public reply appears beneath the person’s comment before Replier sends the DM.
  • Add 1 to 5 reply variants
  • Keep each reply to 300 characters or fewer
  • Choose Random to pick any saved reply
  • Choose Round-robin to use each reply in order
A short confirmation such as “Sent it—check your DMs” tells the commenter what to do next.

​
Write the private DM

Write the message you would otherwise copy and paste. A DM can contain up to 640 characters. Lead with the thing the person requested. Then add a clear next step. For example: “Here’s the checklist. Start with step one, then use the booking link if you want help.”

​
Add buttons

You can add up to three link buttons to one DM. Each button needs:
  • A label up to 20 characters
  • A complete destination URL, including https://
Replier gives each button a tracked redirect. The destination still opens normally, while the automation can report unique clickers and total clicks.
One primary button usually makes the next step clearer. Add more only when the commenter genuinely needs a choice.

​
Review and activate

Use the preview to check the post, trigger, public reply variants, DM, and buttons. Give the automation a recognizable name, then select Turn on automation. After activation, test from an account other than the connected account. Your own comments do not trigger the Any comment mode.
Replier can only send messages that Meta permits for the connected account, Page, and commenter. Platform permissions and delivery behavior can change.